The Candidate Experience is Your Employer Brand

Think your employer brand is just your website or Glassdoor profile? Think again.

In reality, it’s every email, interview, and follow-up (or ghost) that a candidate experiences. And the market is watching.

• 70% of candidates share their hiring experiences online — good or bad.

• Sites like Reddit, LinkedIn posts, or even TikTok videos can amplify your reputation (or trash it) overnight.

When your hiring process is slow, opaque, or biased, it doesn’t just hurt one hire — it damages how everyone views your company. That means fewer applicants, harder closes, and even losing customers who care about how you treat people.

Pairpath flips this on its head.

By making hiring candidate-centric, we deliver concierge-level transparency, fast decisions, bias-free profiles, and real-time offers. That means your future hires (and their networks) see you as the place that respects talent from day one.

Because in the age of social proof, your candidate experience is your brand.